Marketing Roadmap

Besides development, marketing is an important pillar in IncogniFi's near-term roadmap. While our products and utility remain at the center of our strategy, engagement and public exposure is undeniably important for the success of any project. As such, we have laid out the following initial Marketing plans for the weeks after the IncogniFi and $INFI launches.

1. Marketing Foundations (1-2 Weeks After Launch)

• Launch of Social Media Platforms (Twitter, Telegram)

• Organized Social Media Engagement (Thread & Other Contests)

• Educational Initiatives (Promotional Video, Tutorial Video)

• Strategic Partnerships (Dexscreener & Other Platform Ads)

2. KOL Marketing (2-3 Weeks After Launch)

• X Influencers: Identification and formation of long-term partnerships with key X influencers

• Youtubers: Identification and formation of long-term partnerships with key YT influencers

• Other Influencers: Identification of other key influencers on other platforms (i.e. Twitch, Telegram)

3. Ads, Trending Services & Offline Marketing (3-4 Weeks After Launch)

• Dextools Trending

• CoinMarketCap Trending

• Partnerships in Web2 and Web3

• Banners & Ads on platforms such as CoinMarketCap, Dextools and others

• Offline Marketing Initiatives (i.e. Billboards & Merchandise)

4. Centralized Exchange Listings & Future Initiatives (4-5 Weeks After Launch)

The first three phases of our Marketing Roadmap are aimed at attracting a solid user base and token community in the DeFi space. To attract a wider public, we deem it essential to list on Centralized Exchanges as soon as possible after launch. As such, talks to launch on Tier 2 and Tier 1 Centralized Exchanges will start already before we launch our token. After the first three phases and the first two months after launch have passed, we will ensure a continuous stream of marketing, fed by the associated buy and sell tax. Ongoing initiatives will include strategic partnerships, influencer marketing and online and offline advertisements.